Labels: Batik Handbags, New Arrival

Labels: Batik Handbags, New Arrival

On the 6th April 2010, famous fashion designer, Julien Macdonald OBE and famous shoemaker, Dato Jimmy Choo OBE came to our shop in Central Market.


A former student of Datuk Jimmy Choo is making big strides with her batik and songket shoes, writes ZUHAILA SEDEK.
DO you know that in Central Market, Kuala Lumpur, there’s a shoemaker who was a student of Datuk Jimmy Choo?

Poon of Perak, who got acquainted with Choo through a mutual friend, spent eight years learning the art from him.

Later, she started two lines of shoes made of batik and songket, called Ferrelle and Borsette Scarpe respectively, that have since become her signature style.
Ferrelle, which means “dare to do something” in Irish, was launched in 2008 while Borsette Scarpe, which means “handbags and shoes” in Italian, was born just last year.

These collections include mules, flat pumps, wooden clogs, open toe shoes and round-toe heels.

There are matching handbags, too.
Under Choo’s guidance, Poon created shoes with just one aim — to make Malaysians proud.

And they should be.
Even UK designer Julian MacDonald has fallen in love with her collections.

He visited her shop in Central Market and bought some Ferrelle shoes.

Tourism Minister Datuk Seri Dr Ng Yen Yen is also a customer.
Poon is bubbly in person.

Chatting over a cup of tea, the 48-year-old displayed fine manners.

“During the recession, there were not many orders but I wanted to remain productive, so I had a discussion with Datuk (Choo).

He told me to make something that was different and reflected Malaysia.

In fact, he came up with the idea for Ferrelle and Borsette Scarpe,” she says.
As these brands have a strong Malaysian flavour, they are a hit with foreigners.
“Many were surprised that these shoes and bags were made by a Malaysian.

They never thought that we had such competency.

We need top-quality products for Malaysia to be recognised for its craftsmanship,” says Poon.

Once, a Taiwanese tourist was so besotted with Poon’s shoes that she bought 15 pairs at one go.

“The shoes remind people of Malaysia,” says Poon.

“Batik and songket are a part of our heritage and we should be proud of them.

There are so many things we can do with them.”
While design is important, Poon says having the talent to make shoes is equally important.

“Good craftsmanship is rare.

I don’t just design the shoes, I hand-make them.

You need to understand shoes thoroughly to make good pairs.”
She draws inspiration from her surroundings, sketching designs daily.

Because of their designs, Ferrelle and Borsette Scarpe shoes are popular even with girls in their 20s.

“Our shoes can be worn by all, from celebrities to office workers.

Datuk always emphasises on design, comfort and quality, and I follow these three rules strictly.

He is critical of my designs,” says Poon.

It’s obvious that she has great admiration for Choo.
“I have to make a good impression with my shoes because they reflect on Datuk, too,” she says.

“It’s a challenge, but it will make my shoes better.”
So far, it’s been positive comments from the guru.

Poon started working in her family’s leather handbag factory when she was 17.

There, she gained a flair for bag-making and fine craftsmanship, thanks to demands from the factory’s international clients.
She picked up shoe-making 11 years ago.

But it was Choo who honed her skills.
She uses materials from Malaysia, Indonesia, Japan and Australia.
“I hope to be like Datuk in the future.

He has done much to promote the country and I want to do the same,” she says.

“I hope in 20 years’ time I will still be making good batik and songket shoes.”
Ferrelle and Borsette Scarpe shoes can be custom-made.

A Ferrelle goes for RM80 to RM600 while a Borsette Scarpe is from RM100 to RM2,000.

Visit www.borsettescarpe.blogspot.com or www.ferrelle.blogspot.com for details.


Read more: Cover Story: Well-heeled in batik and songket http://www.nst.com.my/nst/articles/CoverStory_Well-heeledinbatikandsongket/Article/#ixzz0pgOmkJW5

Poon’s shoes are all hand-made

  Ng has matching shoes and handbag made by Poon

Poon also makes matching handbags

Poon also makes matching handbags

Poon uses both local batik and those from abroad

Labels: Batik Advertisements

Labels: Batik Advertisements

Labels: Ferrelle Opening

Let's rock the norm, come and share your dream. Let's take a walk on the wild side. The Malaysian batik industry has been challenging and exciting. And like everything else in man's life, we are constantly required to change and innovate to keep ahead. Change is the only constant. If we don't confront, adapt and change we may not survive.

Ferrelle has entered a new phase in a difficult changing business environment. We are innovating because we need to. Design excellence and workmanship is very much the priority. While batik traditions and batik motifs are usually set in stone, we do believe that every piece of art should reflect life in motion. It is said that seeking perfection is a state of always going on. We are constantly reminded this reality by our passion for creativity, innovation and search for self realisation.

Ferrelle has a vision for everyone to share. We will create and even customise to your needs. We invite you to share our passion in excellence and to be part of making that dream come true. Batik is evolving into a universal trend. It is finding its place in our nation's vision. Come and have a passion, come and see a change.

opening

this is how it started..

03.01.2009 Opening of Ferrelle's 1st Outlet in Central Market

Labels: Batik Handbags, New Arrival

Labels: Batik Handbags, New Arrival

On the 6th April 2010, famous fashion designer, Julien Macdonald OBE and famous shoemaker, Dato Jimmy Choo OBE came to our shop in Central Market.


A former student of Datuk Jimmy Choo is making big strides with her batik and songket shoes, writes ZUHAILA SEDEK.
DO you know that in Central Market, Kuala Lumpur, there’s a shoemaker who was a student of Datuk Jimmy Choo?

Poon of Perak, who got acquainted with Choo through a mutual friend, spent eight years learning the art from him.

Later, she started two lines of shoes made of batik and songket, called Ferrelle and Borsette Scarpe respectively, that have since become her signature style.
Ferrelle, which means “dare to do something” in Irish, was launched in 2008 while Borsette Scarpe, which means “handbags and shoes” in Italian, was born just last year.

These collections include mules, flat pumps, wooden clogs, open toe shoes and round-toe heels.

There are matching handbags, too.
Under Choo’s guidance, Poon created shoes with just one aim — to make Malaysians proud.

And they should be.
Even UK designer Julian MacDonald has fallen in love with her collections.

He visited her shop in Central Market and bought some Ferrelle shoes.

Tourism Minister Datuk Seri Dr Ng Yen Yen is also a customer.
Poon is bubbly in person.

Chatting over a cup of tea, the 48-year-old displayed fine manners.

“During the recession, there were not many orders but I wanted to remain productive, so I had a discussion with Datuk (Choo).

He told me to make something that was different and reflected Malaysia.

In fact, he came up with the idea for Ferrelle and Borsette Scarpe,” she says.
As these brands have a strong Malaysian flavour, they are a hit with foreigners.
“Many were surprised that these shoes and bags were made by a Malaysian.

They never thought that we had such competency.

We need top-quality products for Malaysia to be recognised for its craftsmanship,” says Poon.

Once, a Taiwanese tourist was so besotted with Poon’s shoes that she bought 15 pairs at one go.

“The shoes remind people of Malaysia,” says Poon.

“Batik and songket are a part of our heritage and we should be proud of them.

There are so many things we can do with them.”
While design is important, Poon says having the talent to make shoes is equally important.

“Good craftsmanship is rare.

I don’t just design the shoes, I hand-make them.

You need to understand shoes thoroughly to make good pairs.”
She draws inspiration from her surroundings, sketching designs daily.

Because of their designs, Ferrelle and Borsette Scarpe shoes are popular even with girls in their 20s.

“Our shoes can be worn by all, from celebrities to office workers.

Datuk always emphasises on design, comfort and quality, and I follow these three rules strictly.

He is critical of my designs,” says Poon.

It’s obvious that she has great admiration for Choo.
“I have to make a good impression with my shoes because they reflect on Datuk, too,” she says.

“It’s a challenge, but it will make my shoes better.”
So far, it’s been positive comments from the guru.

Poon started working in her family’s leather handbag factory when she was 17.

There, she gained a flair for bag-making and fine craftsmanship, thanks to demands from the factory’s international clients.
She picked up shoe-making 11 years ago.

But it was Choo who honed her skills.
She uses materials from Malaysia, Indonesia, Japan and Australia.
“I hope to be like Datuk in the future.

He has done much to promote the country and I want to do the same,” she says.

“I hope in 20 years’ time I will still be making good batik and songket shoes.”
Ferrelle and Borsette Scarpe shoes can be custom-made.

A Ferrelle goes for RM80 to RM600 while a Borsette Scarpe is from RM100 to RM2,000.

Visit www.borsettescarpe.blogspot.com or www.ferrelle.blogspot.com for details.


Read more: Cover Story: Well-heeled in batik and songket http://www.nst.com.my/nst/articles/CoverStory_Well-heeledinbatikandsongket/Article/#ixzz0pgOmkJW5

Poon’s shoes are all hand-made

  Ng has matching shoes and handbag made by Poon

Poon also makes matching handbags

Poon also makes matching handbags

Poon uses both local batik and those from abroad

Labels: Batik Advertisements

Labels: Batik Advertisements

Labels: Ferrelle Opening

link link link link link link link link link link

FERRELLE (OUTLET)
G73, Central Market, Kuala Lumpur
Phone No: +603-2272 3660

HEAD OFFICE
No. 29, Jalan 13/144A,
Taman Bukit Cheras,
56000 Kuala Lumpur,
Malaysia.

Tel No: +603-9102 3082
Fax No: +603-9101 1848
Email: ferrellemarketing@gmail.com

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